As flagged in a previous issue, the FTC’s junk fees rule officially kicks in Monday, May 12th, and yes, that includes those “resort fees” we’ve all danced around for years. The final rule requires full price transparency upfront, which could mean paying commissions on the full rate, not just the base room price.
The FTC dropped a last-minute FAQ doc to help clarify edge cases, but if you’re still fuzzy on what applies and what doesn’t, we’re happy to share the materials we presented at AHLA’s recent session. Bottom line: if your rate strategy still relies on burying fees, it’s time to rethink the playbook.
