HTA 2025 Spring Tourism Update

I attended this via Zoom earlier this month, and while I’m sure it was better in person, the sheer volume of information packed into a short time made it hard to digest. Each key market and sector made a presentation. I can’t help but think there’s a more engaging way to deliver it all. 

Just for fun (I know I have a strange sense of “fun”), I used Notebook LM to turn the Canada presentation into a podcast—you can check it out here (btw I simply uploaded the presentation, and it created the podcast on its own). I’m not saying this is the solution. Still, with so many new tools available, there are probably better ways to present these valuable insights more effectively (let’s be honest, PPT feels very last decade 😉).

That said, I was stoked that my company, Sassato, was mentioned for our deep-dive study with Kilohana on the potential of a tourism app! We really enjoyed working with Kilohana and HTA on this project. 

If you’re interested, you can find the presentations delivered at the tourism update here.

Share the Post:

Other Stories You Might Like