Back in February, we broke the news (ok, we just reported it 🙂) that local hotel marketing and revenue optimization agency Lights On had been sold. One of its founders, Patrick Ahler, has now reemerged as SVP of Growth for Castle Resorts & Hotels.
I’ve known Patrick for years, so I was a little surprised to hear he was jumping back in so quickly. When the news broke, I probably asked too bluntly, “Wait… what?”
Turns out, six months of surfing is enough. Now he sees Castle as a strategic next step: “Castle presents incredible opportunities for new growth and is a blank slate for testing new ideas and technologies,” he said. His goal is to bring the mindset and lessons from building a company to help drive hyper-growth and make the organization more nimble and tech-forward. (BTW- our first direct quote, we almost feel like real reporters now 😉.)
