HTA has named David Uchiyama as its new Chief Administrative Officer. He previously led HTA’s global branding from 2007 to 2015. Since then, he’s held senior roles at Island Air, Roberts Hawaiʻi, and HART.
He’s experienced, well-connected, and understands Hawaiʻi’s visitor industry as well as anyone. That said, some of his past roles, including during Island Air’s collapse and HART’s ongoing challenges, come with baggage.
Still, this appointment isn’t really about him. It’s about the agency. HTA is under increased scrutiny, has lost key staff, and is operating in a tough environment. Bringing in a steady hand like Uchiyama may help restore order, but it also feels more like a move to stabilize than to transform. We wish David the best of luck in the new role, and hope his experience helps guide the agency through this critical period.
Reminder: David will be taking on a role within HTA’s operating side, not the advisory board that has gotten all the press. As chief administrative officer, he’ll oversee the agency’s day-to-day functions.
