We recently reported that Castle had picked up several new management opportunities, including Waikīkī Circle Hotel, Waikīkī Heritage Hotel, and Bishop Suites at The Executive Centre. Now the company has added another property to its growing portfolio: Lahaina Shores Beach Resort.
The move is particularly meaningful given Lahaina Shores’ history. The 199-unit condominium resort suffered significant damage during the 2023 wildfires and only recently completed renovations and a soft reopening. Beginning in July, Castle will assume management of the Association of Apartment Owners (AOAO) and front desk operations.
We discussed this back in February, but here is a quick refresher on how condo resorts/condo hotels usually work. The AOAO runs the building. A front-desk operator, hired by the AOAO, runs the front desk and its own rental pool, often under a brand. Individual owners then decide whether to put their unit in that pool, hand it to a different management company, or just rent it themselves on Airbnb or another platform.
At Lahaina Shores, Castle is taking both the AOAO and the front desk, and it plans to pull more owners into its rental pool. That last part is the whole game. You can’t yield-manage rooms you don’t control.
Full disclosure: Castle is a proud sponsor of the Hui. Since sponsoring, they’ve added four new properties. Coincidence? 😉
And if you’re interested in new management contracts sponsoring and supporting the Hui, please feel free to reach out anytime.
