AI Gets a Memory—And That Changes Everything

OpenAI recently rolled out custom GPTs with persistent memory, which means your AI assistant now remembers past interactions, preferences, and even tone. Think of it like going from a chatbot to a personalized assistant.

For hotels, this opens up some intriguing possibilities:

  • Building an internal tool that retains knowledge about your SOPs, property details, or even brand voice? It just got a lot easier.
  • Need help prepping for an owner’s meeting or writing a performance review that sounds like you? Memory-enabled AI can now do that too.

Yes, privacy matters. Yes, hallucinations still happen. But we’re entering a world where AI doesn’t just assist—it starts to anticipate.

If you’re not playing around with GenAI tools like ChatGPT or Gemini, you’re not just behind… You may just be living in a world of pagers, fax machines, and dial-up, wondering why no one’s writing on your MySpace wall.

Start small, break stuff, and see what sticks.

👉 Need a place to start? Perplexity.ai, ChatGPT, and Gemini are solid tools I’ve been using lately. Let me know what you discover.

👋 Want help training your team, or just figuring out where to start? Reach out—we’ve been developing custom workshops for hotels and travel companies.

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