Seibu Prince Hotels is buying Ace Hotels (and its in-house creative arm) for about $90 million. The Prince brand feels a bit dated, and adding Ace gives them the lifestyle edge they’ve been missing. It also helps diversify their portfolio, important if they’re serious about their 250 hotels by 2035 growth plan. The deal adds nine properties (eight open, one in development), taking Prince’s total to about 95 hotels worldwide.
Seibu Prince currently has two properties in Hawai‘i: Prince Waikiki and the Westin Hapuna Beach. Maybe an Ace will be next?
