HAWAIʻI STUFF

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More HTA Drama

HTA faces more turbulence as its CEO seat sits vacant since 2023, staffing remains depleted, and lawmakers float cutting the top salary, raising fresh concerns about stability in Hawaiʻi’s tourism

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Even More HTA Drama

HTA’s $5M request for Maui recovery funds is denied, with officials saying the crisis is no longer an “emergency,” even as Maui hotels sit at a troubling 60% occupancy.

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HTA 2025 Spring Tourism Update

HTA’s Spring Tourism Update delivered a flood of market insights, prompting calls for fresher formats—even as Sassato earned a shout-out for its tourism app study with Kilohana.

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Marketing Help for Maui

HTA and HVCB launch a $6M “Maui Emergency Marketing Campaign” to revive arrivals, with wholesaler pushes, media blitzes, and offer programs aimed at driving meaningful booking lift.

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And Then There Were None

All 12 HTA board members stepped down at the Governor’s request, stalling the CEO search and leaving the tourism agency operating without leadership amid mounting political uncertainty.

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Hold the Presses!!!

Hawaiʻi’s new HTA advisory board is finally appointed, six weeks after the mass resignations, 12 members representing tourism, labor, culture, and community, with the urgent task of recommending a permanent

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Déjà Vu at HTA

HTA names David Uchiyama as Chief Administrative Officer. A seasoned industry vet returns to stabilize the agency amid staffing loss and scrutiny.

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Notes from The HTA Conference

Takeaways from the HTA Annual Conference: Hawaiʻi added just 60 hotel rooms since 2006 while legal vacation rentals surged 839%. Convention Center repairs hit $162M with a hopeful, but questionable,

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