Every hotel needs three roles filled: 🏠 Owner, 🏷️ Brand, and 🛠️ Manager.
- The owner buys the building and pays the bills.
- The brand is the name on the sign (Marriott, Hilton, etc.) and sets standards.
- The management company hires the staff and runs the day-to-day.
Sometimes one company does all three. More often, it’s a mashup:
Real Hawai‘i Examples:
- All-in-One (3/3):
Outrigger Waikiki
→ Owned, Branded, and Managed by Outrigger - Two Out of Three (2/3):
Hilton Hawaiian Village
→ Owned by Park Hotels and Resorts (REIT), Branded & Managed by Hilton - Split Three Ways (1/3 each):
Hyatt Place Waikiki
→ Owned by Host Hotels & Resorts, Branded by Hyatt, Managed by PM Hotel Group
At the end of the day, the owner calls the shots—they choose the brand and the manager. Though guests usually only see the flag on the building.
