TikTok is moving from dance trends to room sales. The platform has launched TikTok Go, an affiliate program where creators tag hotels in their posts and earn commissions on bookings. Combined with the new Booking.com integration, users can now watch a video, check rates, and book without ever leaving TikTok.
The mechanics are simple. Creators pick a hotel from TikTok Go, see the commission rate, and post content with auto-tagged booking info. Followers tap, book, and get confirmation in their TikTok inbox. Creators earn, TikTok gets stickier, and Booking.com captures the reservation.
Each booking that flows through TikTok and Booking.com means less direct control and more OTA reliance. Booking.com is covering the commissions for now, but does anyone want to take odds on how long before this becomes a “pay more, get featured” product?
The question is not whether TikTok can move rooms. The real question is whether hotels will let the middleman continue to own the funnel.
