Love him or hate him, President Trump’s recent actions are likely to have an impact on tourism. Besides the potential economic turn (don’t look at your 401K!), most Hawaiʻi hoteliers I speak to are very concerned about Canada.
Our Canadian friends have been a very stable market segment for us, often in shoulder periods and for longer visits. The trade war has led to heated rhetoric and a newfound nationalistic feeling in Canada.
A recent report contained the following comment from a frequent visitor. “Obviously, out of loyalty to Canada and our values and just holding our ground, we had to cancel, but now we’re looking at Costa Rica.”
According to an Oxford Economics Report, this is how potential impacts may look to the US travel sector in an expanded trade war:
“US inbound travel spending in 2025 would be 10.9% lower than in the baseline outlook, totaling an estimated $18B loss. Total US travel spending (domestic & inbound) would be 3.7% lower than the baseline, implying a $64B loss.”
Want to dive deeper?
📎 Trump tariffs expected to weaken Isle tourism
📎 As Canadians cancel trips due to Trump, the U.S. tourism industry could lose billions
📎 Canadians reconsidering U.S. and Hawai‘i travel due to tariff threats
📎 Canadians Boycott US Travel Amid Tariff Fears
