This week, I will be attending HITEC (Hospitality Industry Technology Exposition & Conference) and HSMAI’s Commercial Strategy Conference—a concurrent doubleheader for those of us who get oddly excited about things like AI-driven PMS systems and the future of direct bookings.
If you’re not familiar, HITEC is the hospitality tech event of the year, basically CES for hotel nerds. It’s where vendors, operators, and consultants converge to show off shiny new toys and speculate on what’s next (and occasionally to see the latest vaporware). HSMAI’s event adds a more strategic layer, bringing together sales, marketing, and revenue pros to talk shop, swap war stories, and try to future-proof their commercial teams.
I am not speaking this year but will be taking notes, and probably asking too many questions (I am “that” guy). So expect a recap in next month’s newsletter with the most useful, eyebrow-raising, or head-scratching takeaways. If there’s anything you want me to keep an eye out for, let me know. And if you are attending, please say “hello.”
