Lighthouse (formerly OTA Insight), which offers a suite of commercial tools for pricing, demand forecasting, business intelligence, and rate parity, has acquired The Hotels Network (THN) to round out its platform with personalization and direct booking optimization capabilities.
The idea? Combine THN’s conversion tools with Lighthouse’s rate shopping, parity, and demand intelligence so hotels can finally align pricing and marketing in a single platform. Hotels in Hawai‘i widely utilize both companies’ tools. Putting it all together won’t be easy—these functions are still too often managed in silos. And beyond this, the bigger challenge might be blending two distinct product philosophies without losing the secret sauce that made each one successful in the first place.
Congratulations to Juanjo Rodriguez, THN Founder, whom I had the opportunity to have coffee with in Barcelona a few years ago, and was left impressed by his vision and passion. Congrats also, too to my friends who were a huge part of the success of THN, Michael Goldrich, Mercedes Blanco, and Carrie Ell.
