Expedia Group cuts hundreds of marketing roles in its latest reorg, signaling a deeper shift toward AI-driven content and performance marketing after last year’s major layoffs.
Tripadvisor’s Bold Move: No More Rounding
Tripadvisor shifts to tenth-point ratings, ditching half-stars to highlight subtle guest satisfaction differences—raising the stakes for hotels in an increasingly competitive review landscape.
The Trump Effect
Trade tensions tied to President Trump spark worries for Hawaiʻi tourism, with Canadians canceling trips and forecasts warning of billions in potential U.S. travel losses.
Tripadvisor’s Bid for Relevance in the AI Era
Tripadvisor partners with AI engine Perplexity to share exclusive review data, a strategic move for a company long struggling for relevance amid shifting, AI-driven travel search.
HEDNA Conference Takeaways
Insights from HEDNA San Diego spotlight shifting traveler behavior and staggering OTA marketing spend, raising big questions about how hotels stack up in their own distribution strategy.
