For a company that tends to fly under the radar, Castle Resorts & Hotels has been quietly stacking wins lately.
In recent years, the company has leaned more into vacation condos and rentals, but lately it’s been stringing together a series of notable moves in the hotel space. You might recall that we recently reported that two of their managed properties, ISO in Kauaʻi (~79 rooms) and the Hilo Hawaiian (~286 rooms), were converted into Wyndham’s Trademark Collection soft brand, gaining global distribution while still operating as independent-style hotels. Whether joining a soft brand ultimately moves the performance needle or simply adds a layer of brand fees is a calculation every owner has to make, but it certainly raises visibility.
As we previously reported, Castle also recently picked up the management contract for the Waikiki Circle Hotel (104 rooms) and has now added two more Oʻahu properties owned by Hawaiʻi developer Peter Savio: Bishop Suites at the Executive Centre (~ 30 rooms) in downtown Honolulu and the Waikiki Heritage Hotel (~ 60 rooms) on Beach Walk.
While others chase trophy assets, Castle is stacking solid singles and doubles that move the scoreboard, while leaning into its position as the local alternative.
