You may have heard (or not) about Agentic AI—and if you haven’t, you will soon. It’s called “Agentic” because it acts like an agent—not just following rigid automation, rules but actually making decisions and adapting in real-time. Think booking your flights, rebooking your hotel, or handling customer service—without a single human involved. Unlike traditional automation, which follows a script, agentic AI figures things out on the fly, adjusting to your needs like a human would—but 24/7, with no coffee breaks, and no out-of-office replies.
Big players like Booking.com are all in, calling AI a revolution in travel. They use it to personalize recommendations, improve efficiency, and even rolled out AI-powered trip assistants. OpenAI’s new platform makes it even easier for businesses to automate what used to require, well… people. (See Expedia news above.)
What could possibly go wrong?
