Remember that “agentic AI” we flagged last issue? Well, it’s already making moves. Perplexity has teamed up with Selfbook and Tripadvisor to let users search and book hotels instantly, all within the platform. No tabs, no redirects—just one AI-powered flow from questions to confirmation. Hotels are the first focus, but it’s clear this is about reshaping how people plan and purchase travel. If this sticks, it could mean fewer clicks—and fewer chances—for hotels to capture the booking. I tested it out, and it was not quite ready for primetime as I was unable to go past getting rates, but you can certainly see where it is going.
On a personal note, ChatGPT has become my go-to travel planner. I created a custom Travel Agent GPT tailored to my preferences and use it as an advisor to help plan trips. I still have to leave the platform to make the bookings, but you can see how the next step in agentic AI is taking over the full process, start to finish.
Note: A GPT is a customized version of ChatGPT that you set up to follow specific instructions, tone, and tasks—like having an AI assistant built just for your needs. As an example, I have customized GPTs for Travel, Taxes, Investments, Health, etc.
