At Google’s big 2025 launch event, they introduced AI Mode, a new way people will plan trips. Instead of searching and clicking links, travelers will ask Google to find and book a hotel, and the AI will handle everything—no websites, no scrolling, no OTAs.
It’s not fully live yet, but pieces of it (Gemini, Deep Search, AI Overviews) are already here. Once it comes together, your hotel won’t be found unless Google’s AI can read and trust your content.
That means:
- Clean, structured info
- Real-time rates and availability
- A site and booking path that’s AI-friendly
Direct bookings won’t disappear, but they’ll depend on whether you’re visible in this new AI-driven world.
The “10 blue links” are fading. If you’re not preparing now, you might already be behind. This is a fast-moving space, so it’s important to stay on top of what’s happening, and if you don’t have time, don’t worry, we’ll keep covering it here.
