A recent AI essay titled Something Big Is Happening exploded online, pulling over 85 million views. It didn’t come from a household name. It came from a startup founder arguing that AI is moving faster than most people realize and that white-collar disruption may arrive sooner than expected.
This is not a new sentiment, but it went viral because it captured a real and growing anxiety. A sense that something is accelerating, and most people aren’t fully participating yet, and are getting left behind. The essay went on to give real and specific examples that people can relate to.
The takeaway isn’t panic. It’s participation.
Start using it! Draft an owner update. Analyze a STR trend. Build a sales outline. Test prompts with your revenue team. Play with it now, before your revenue manager quietly replaces you with a prompt. (Half joking.)
You don’t need a strategy deck. You just need to start.
