We mentioned in the June issue that Jason Pirock left his role as VP of Marketing at Springboard Hospitality to take on the global brand gig at Outrigger. That left a high-profile seat open, and now it’s been filled.
Eve Tronson, a longtime industry friend, has stepped into the role as VP of Marketing at Springboard, which, as you know from past issues, is now part of Hotel Equities. Eve will lead brand, digital, CRM, and field marketing strategy across the company’s portfolio of lifestyle and independent hotels, with over 50 properties, including 12 in Hawaiʻi.
Eve brings deep hospitality experience, including senior leadership roles at Viceroy Hotels & Resorts. Aloha and welcome, Eve. We look forward to seeing you in the islands.
