Outrigger has hired former Springboard marketing lead Jason Pirock as its new VP of Global Brand Marketing, with Pirock joining on September 1 to help elevate the brand and make the move to Hawaiʻi.
Joe We Hardly Knew You!
Hawaiian Airlines CEO Joe Sprague retires; Diana Birkett Rakow steps up from Alaska Airlines’ public affairs team, a PR-savvy move amid the merger.
Marriott Waikiki Swaps Out the Corner Office
Mark Weatherill joins Waikīkī Beach Marriott Resort & Spa as GM, succeeding Jerry Gibson. A longtime Marriott leader, he brings Houston experience to Hawaiʻi.
Déjà Vu at HTA
HTA names David Uchiyama as Chief Administrative Officer. A seasoned industry vet returns to stabilize the agency amid staffing loss and scrutiny.
Rob’s Got the Wheel
Rob Robinson is stepping up, named President of Springboard Hospitality after years helping shape the brand. He’ll now lead operations, growth, and culture across the combined Springboard/Hotel Equities portfolio.
He’s Baaaack (and not surfin in Bali)
Patrick Ahler is back, joining Castle Resorts & Hotels as SVP of Growth just months after selling Lights On. He aims to bring a tech-forward, hyper-growth mindset to the organization.
Jerry’s Not Done Yet
Marriott Waikiki GM Jerry Gibson steps into a new chapter, teaming with Elliot Mills to launch Hawaiʻi Hospitality Group, an owner-focused advisory firm already backed by marquee clients.
Ben Rafter At It Again
Ben Rafter leads the newly merged Springboard–Hotel Equities powerhouse, creating a 250-property management company that blends branded strength with indie lifestyle expertise.
PacRim’s Next Chapter: Dave Erdman Steps Down as CEO, VectorUSA Emerges
PacRim Marketing Group CEO Dave Erdman steps down after decades guiding hotels in Asia-Pacific markets, as Vector’s Toshinari Katsura takes the helm under the new VectorUSA brand.
A New Chapter for Lights On Digital: Congratulations to Will Song & Patrick Ahler
Lights On Digital is acquired as founders Will Song and Patrick Ahler exit after building one of Hawaiʻi’s top hotel marketing and revenue agencies, with new owners set to carry the legacy forward.
