OTA inventories are now powering hotel searches directly inside ChatGPT and Perplexity’s Comet browser, putting Booking.com and Expedia at the top of the AI planning funnel and pushing hotels even further from direct discovery.
Minority Report or Big Bang Theory?
Meta drops new smart glasses, I cave instantly, translation’s cool, gestures are wild, and yes… I look like a total glasshole.
Tick Tock… There Go Your Direct Bookings
TikTok dives into travel: creators can now tag hotels, earn booking commissions, and close sales via Booking.com, all without leaving the app.
Is Google Chrome the next Netscape?
Netscape, IE, Chrome… and now Comet. AI browsers like Comet and ChatGPT are turning search into conversation, and hotels not in the chat may vanish.
Vibe Coding Isn’t Just for Coders — It’s Coming for Everything
Vibe coding” is here, describe what you want, and AI builds it. I used it to prototype our new Hawaiʻi Hotel Hui site. No code, just prompts.
LLMs Are the New Influencers
As GenAI becomes a top source for consumer recommendations, hotels face a new challenge: optimizing for AI discoverability, not just search, as LLMs increasingly shape travel decisions.
Google Is Rewriting Hotel Search. Are You Ready?
Google’s new AI Mode is set to reshape hotel search, shifting travelers from links to AI-driven booking, meaning your property won’t surface unless your content, rates, and site are fully AI-ready.
AI Gets a Memory—And That Changes Everything
OpenAI’s new memory-enabled GPTs turn AI into a true personalized assistant, opening big possibilities for hotels, from SOP-ready tools to smarter internal workflows.
Booking.com Gets a Little More Agentic
Booking.com tests agentic AI with OpenAI to turn complex prompts into tailored trip plans, a shift that could reshape how—and where—hotels appear in travelers’ search journeys.
Agentic AI Just Took Its First Swing at Hotel Bookings
Perplexity teams up with Selfbook and Tripadvisor to enable instant, in-platform hotel bookings—an early sign of agentic AI reshaping travel search and shrinking hotels’ chances to capture the booking.
