Romer’s back in the newsletter again, third month running… The “only adults-only hotel in Waikīkī” has decided to let the kids in.
I toured the property recently, and credit where it’s due: they nailed the vibe. Cool, stylish, a place you actually want to hang out in. I especially like the Lei Stand, and hoping to have an HHH event there in the near future. But in this market, turning paying guests away (even the loud, pool-splashing ones) isn’t an easy choice to justify.
The PR spin: The shift is about demand. According to Romer’s team, the grown-up clubhouse feel isn’t going anywhere. But they see a much bigger audience for the “good neighbor” Romer experience. In other words, they’re widening the net (and hopefully increasing occupancy and ADR).
