MCP, or Model Context Protocol, is emerging as the next layer of hotel tech plumbing, connecting AI agents to live rates, availability, and rules, likely benefiting the largest platforms and OTAs first.
Agentic Booking Is Not Here. But the Claims Are.
Despite headlines declaring that ‘agentic booking is here,’ today’s AI tools still offer assisted, not fully automated, travel purchases. Google is developing agentic capabilities, but true end-to-end booking remains at least a year away.
The browser wars just got agentic
The browser wars are back, this time with AI. OpenAI’s Atlas and Perplexity’s Comet aren’t just browsers; they’re assistants that read your screen, handle tasks, and reshape how we search and work online.
Agentic AI Just Took Its First Swing at Hotel Bookings
Perplexity teams up with Selfbook and Tripadvisor to enable instant, in-platform hotel bookings—an early sign of agentic AI reshaping travel search and shrinking hotels’ chances to capture the booking.
Agentic AI: The Terminator of Travel Jobs?
Agentic AI is poised to reshape travel as platforms like Booking.com embrace tools that make real-time decisions—from trip planning to customer service—raising big questions about what comes next.
